SEO & SEM Services


What is SEO?

Search Engine Optimization (SEO) is the process of optimizing a website for organic (non-paid) search engine results.

What is SEM?

Search Engine Marketing (SEM) is the process of marketing a website using search engines. SEM can be accomplished by improving rank in organic Search Engine Result Pages (SERPs) or by utilizing paid or sponsored listings.

Why choose The Columbian?

For nearly 20 years, columbian.com has been online and has grown into the most popular website in SW Washington. The web team that has been developing, maintaining and optimizing The Columbian’s own websites is now helping businesses in Clark County gain higher visibility and achieve better results online.

SEO & SEM best practices are standard operating procedures for all our full websites and mobile websites. Clients of The Columbian gain access to our accumulated institutional knowledge and receive unmatched customer service. Each face-to-face client meeting is used to strategize and set forth a plan to work together to achieve the desired results and deliver genuine ROI.

Step 1. – Website & Competitive Analysis

A full website analysis in performed and a list of actionable recommendations is created. The competitive analysis compares your website to your direct competitors online. The information gathered from these steps is used in the Keyword Research process and is also used to create a baseline to be used as a performance metric.

Step 2. – Keyword Research

Keyword research is performed by identifying the most popular keyword phrases searched for across major search engines (Google, Bing, Yahoo) related to the businesses industry. After the keyword phrases identified, the website is optimized got those keywords to achieve a higher ranking in the Search Engine Result Pages (SERPs).

Step 3. – On-page Code Changes

On-page code changes are mostly transparent to visitors of a website, but are extremely important when trying to rank higher in search engines. Using information gathered in the keyword research and website analysis steps, essential changes are made to the html markup on the website.

Step 4. – On-page Content Changes

The content of a website is by-far the most important aspect of any SEO strategy. Content can come in many forms; text, photo, video, infographics and audio are all examples are content found on the Internet. We will analyze and optimize the content you already have and work with you to develop a strategy for new content.

Step 5. – Off-page Link Building

There are two major areas where changes are required when optimizing a website. On-page changes are made to the actual websites code and content. Off-page changes are made to content around the web that point to your website (e.g. press releases, directories, news articles). Social Media is also a part of off-page or off-site where optimizations and recommendations are made.

Step 6. – Ranking & Analytics Review

Throughout the entire process, the keyword phrases identified in the research process are monitored. The rank and traffic for each keyword are used for primary performance metrics. This information is gathered on a weekly basis and a face-to-face review occurs quarterly to analyze the results and make changes if necessary.

Small Medium Large
Website Analysis X X X
Competitive Analysis X X X
Keyword Research & Analysis X X X
On-page Optimizations X X X
Off-page Optimizations X X X
Search Engine Submission X X X
Google Webmaster Tools X X X
Google Analytic Reporting X X X
Keywords Optimized 3 Keywords 6 Keywords 10 Keywords
Set Up $1,000 $1,500 $2,000
Maintenance $300 / Month $600 / Month $900 / Month


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