Identity Management
This service monitors your listings in major web directories and automatically updates your information once a month. You receive reports and alerts that include reviews and news articles about your business, mentions in social media — Twitter, FaceBook, Foursquare and blogs — and show you your “Share of Voice,” comparing your digital visibility to that of your competitors.
Enhanced Visibility will “claim” your site for you on Yahoo Local, Bing and Google Places. That means you will have the opportunity to post additional information such as photos, an expanded business description, specials and offers and hours of operation for your company. In addition, we will claim your listings on the additional 15 major web directories that affect your appearance on the result pages of hundreds of search engines. Enhanced Visibility provides you with help in posting photos, offers and an expanded business profile on all relevant directories (if you have already claimed these, we will be happy to manage them for you).
FAQs:
How does The Columbian’s Identity Program work?
We scour the web 24/7 to find the places your business is mentioned, then compare every mention with correct information from you. If there is missing, erroneous or outdated information, we follow up with web publishers to get it fixed. And we keep checking to make sure your information stays correct.
How often does my information need to be monitored?
Constantly. The task never ends because the computers powering Google and millions of other sites scour the web continuously to update old information with newer information – even if the new information happens to be wrong. If someone enters an incorrect phone number for your business on a popular site, the information will be picked up and spread across the web, rapidly creating a cascade of errors. We combine an automated system with a U.S.-based customer service staff to detect and correct errors as rapidly as they are found. Then, we keep checking to make sure your information remains accurate.
Why can’t I do this by myself?
There’s simply too much rapidly changing data to monitor. It takes a major investment in sophisticated computer systems and qualified staff to ensure that your visibility and reputation are protected on the web, mobile and social media. Nothing in business matters more than your good name. And we’re committed to building and preserving yours.
How will I see my results?
We email you an easy-to-understand summary each month of the places you are appearing – and what we’re doing to guard your reputation. With the scores of directories and search engines on the web, it can take up to six months before information about your business is properly updated. And the job never ends because the web and social media change by the minute.
